Not for headlines, but within copy, it is important for me to use the word LIKE somewhere in there for two reasons. The first is such usage almost always is in an analogy, and anologies work well in persuasive writing. Analogies are like pictures, they convey more than the words they are comprised of. The second is that within the analogy, I always try and put the word like in front of what I am persuading about. For example, if the new “what-a-car-mobile” is something I am trying to pursuade some to take interest in, I could say “Seeing a double rainbow is for visual pleasure much like the what-a-car-mobile is for driving pleasure. The embedded secondary statement that speaks to the subconscious is ‘like the what-a-car-mobile”.
The Report started life as an email gossip sheet, and then became a trashy webzine with negligible traffic. But thanks to the decision in 1998 to run a scurrilous rumour – untouched by mainstream media – about Bill Clinton and a White House intern named Monica Lewinsky, it became a national phenomenon. Recent scoops include Barack Obama dressed in tribal garb and the fact Prince Harry was serving in Afghanistan. Drudge is scorned by journalists and serious bloggers for his tabloid sensibilities, but his place in the media history books is guaranteed. And much though they hate him, the hacks all still check his front page – just in case he gets another president-nobbling scoop.
I had a similar child and I set a safe place to scream it out. If we were in a restaurant she would get the 1 2 3 count and then I would take her to the car, into her car seat and explain that she could let me know when she felt calmer. I would stand out side the car by the window so she could see me. Or at home, in her room, door open me in the hall. When the self calming occurred we hugged and talked/soothed. As time went by I could ask the question, “how could we solve this problem in a different way” Lets think of three ways that you could have fixed this problem. Sample: her water was too warm. Solutions: 1. tell a grown up, 2. ask for some ice 3. drink it warm this time. She is five now and starting to think of her own solutions.